Mavin Records, one of the major record labels in Nigeria have announced a multi-million dollar equity investment global strategic partnership deal with Kupanda Holdings.
The record label which was founded by Michael Collins Ajereh, popularly known as Don Jazzy recently secured a partnership deal with Kupanda Holdings which is aimed at creating more opportunities for African music.
Don Jazzy stated that “our mission is to grow Mavin Global into the music powerhouse of Africa”.
The record label, which is focused on scaling operations to meet the rapidly growing international demand for African music, on growing its roster and on strengthening its services across A&R, touring, marketing, distribution, publishing and partnerships.
“Our mission is to grow Mavin Global into the music powerhouse of Africa.
“By collaborating with artists, African creatives, local and international partners, we can become a globally recognized household name and the go-to platform for connecting African music with the world” explained Don Jazzy, Mavin Global President and Founder.
Mavin is home to some of Africa’s finest artistes like Tiwa Savage and Korede Bello, and this investment by Kupanda Holdings will enable the Mavin Records develops brand partnerships that support its artistes’ values and stories.
“With the resources and operational capacity Kupanda Capital brings along with its investment, Mavin is now ready to grow our artist roster and facilitate partnerships at a global scale.
We are looking to build an institution that will support the fantastic creative ecosystem in Africa, and move Afrobeats to the forefront of the global industry,” said Tega Oghenejobo, Chief Operating Officer at Mavin Global.
Linda Oramasionwu-Leverette, Co-Founder and Partner at Kupanda Capital had this to say: “This partnership is an excellent opportunity for us at Kupanda Capital to deploy our business building capabilities alongside our data-driven knowledge of the African consumer to scale Mavin’s operations across Africa, and globally”.