Martin Mabutho, Multichoice’s Chief Customer Officer in Nigeria, has revealed the massive amount the BBNaija 2019 Winner will take home.
This is the fourth edition of the Reality TV show and the winner is booked to go home with an amount much bigger than what previous winners, Efemoney and Miracle went home with. Yes, the winner will walk home with N45million.
In an interview with Martin Mabutho he went further to disclose why this edition of BBNaija is holding in Nigeria instead of South Africa where it has been holding.
Excerpts from the interview:
Why did Multichoice decide to bring the show to Nigeria?
“It made sense that we bring it here. The first one we did was See Gobe, and Double Wahala last year eclipsed See Gobe …it was completely flawless. Now at that state we said there’s no doubt that bringing the show to Nigeria would be the right decision. It would be worth the investment and it’s exciting for us. Corporate Nigeria and sponsors have latched onto it in a big way so in my view, it’s going to be bigger than all the shows we have ever done.”
How is the selection process for housemates carried out?
“I’m not on the selection panel but for this year, the mixture of different individuals will determine the final number that will go into the house.”
Will the partnership with Bet9ja be a long term deal?
“For this season, Bet9ja has an option to renew. We have had different sponsors in the past and it depends on what their priorities for the season are.”
Will there ever be a female host?
“We had two hosts for the first one Big Brother Nigeria – Michelle Dede and Olisa Adibua. So let’s see what happens with this one.”
Will there a bigger prize money this season?
“I can put it this way – I can’t say about the prize money but the total value of the grand prize will exceed N45m.”